[Business] Performance Marketing (Full-Time)

Salary will be further discussed/negotiated

Hybrid workplace arrangement

Company Description

Pahamify is a well-known Education Technology (EdTech) company in Indonesia that aims to help Indonesian students discover the authentic joy of learning by blending technology, filmmaking, and game design. Our goal is to develop the education sector with gamification principles and appropriate technological resources.

Since 2019, we have developed a learning app ( http://pahamify.com ) which is currently downloaded by more than 1 million users and contains thousands of interesting premium animated learning videos, quizzes, and summaries. Currently, we have two flagship products: standardized national try-out and live streaming for learning that help millions of students able to achieve their dreams.

Job Description

• Creating and executing a strong performance marketing strategy and execution plan
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic, and own media channels
• Developing and managing digital prospecting and remarketing campaigns
• Developing and managing marketing automation tools
• Maintain overall and campaign level KPI (CAC, CPI, etc)
• Develop a comprehensive report for each campaign and funnel
• Create projection and budgeting plan
• Explore and engage new partner

Qualifications

• Bachelor’s degree in Information Engineering is preferred
• 3 years of experience in technology and marketing field
• Skilled in Media Buying (Google Ads, Facebook Ads, Tiktok Ads, Twitter Ads, Programmatic), Analytic Tools (Appsflyer, Google Analytics), Marketing Automation Tools (Clevertap, MoEngage, Braze), and SEO
• A strong data-driven person
• Excellent communication skill
• Able to perform outstanding analytical thinking

Additional Information

As part of our team, you’ll enjoy:

• The hustle of a startup with the impact of a global business
• Great opportunity to solve one of the pressing needs in Indonesia, better education
• Working with an awesome team of bright, creative, fun, and highly motivated people
• Flexible working hours and social events

You’ll be joining a group of focused, hard-working, creative people who are passionate about doing work that’s challenging and fun. Join our ambitious and growing team in reshaping how the youth learn in Indonesia. If you are passionate about education and technology, and love challenges, come join us!